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Stay-At-Home Mom Turns Pre-Loved Clothing Into Business Win

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Small kids grow out of their clothes in what feels like about 5 seconds. In the USA, the average family will spend $340 to $1,030 annually on clothing per child. Combine rising clothing prices with increasingly busy lives, and the last thing parents want to do is take small kids on a shopping trip. As a mother of three young children, Montreal-based entrepreneur, Liane Guimond, decided she wasn’t gonna take it anymore. So in April 2014, she created Changeroo, an online thrift shop for like-new kids clothing at a fraction of the price.

As a stay-at-home mother of three kids, my hopes for returning to the workforce were quickly dashed when I realized that my children still needed me to be home. Since working from home was the only option,  I used my own experience as a parent as a source business inspiration and created my own job. Since children grow like weeds, I was constantly sorting through clothing to see what could be passed on, and shopping for replacements. I began to really appreciate and enjoy shopping at thrift stores, and decided I would start my own online thrift shop, saving people money, time, and the hassle of trying to shop with children. It also offers a fun, thrill-of-the-hunt shopping experience, as new items are added daily. is an online store for used, like-new children’s clothing that is quickly becoming popular with parents, fashionistas, frugal shoppers, as well as ethically and environmentally-conscious consumers. We provide high quality, brand name kids clothing at low prices as an alternative to buying poorly made “fast-fashion”. We sell our clothing at 75 % off the new ticket price and offer store credits in exchange for pre-loved children’s clothing in perfect condition. Items that do not meet the stipulated quality standards are donated to charity. Changeroo offers fast, free shipping on orders over $40.


Being featured in the Globe and Mail ‘Canada’s 10 Most Remarkable Small Businesses’ contest has been a highlight. Otherwise, Changeroo has many repeat customers, and this has been a great measure of customer satisfaction and success!

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