Support Small Business!

(Défiler pour le français, merçi)

Covid-19: During these unprecedented times, it is more important than ever to help support Canadian small businesses. Changeroo would like to gratefully thank the following for their support by listing our online store link on their websites.

Le Panier bleu


The Beat 92.5




Covid-19: En ces temps sans précédent, il est plus important que jamais de soutenir les petites entreprises canadiennes. Changeroo tient à remercier infiniment les suivants pour avoir inclus le lien de notre boutique enligne sur leurs pages web.

Le Panier bleu


The Beat 92.5


Changeroo on Poshmark Canada

(Défiler pour le français, merçi)

July 15, 2019


Changeroo is now on also Poshmark Canada!

Poshmark is a Buy & Sell app you can easily find on the app store (Apple or Google Play). 

Here you can find items not sold on this website ( Shop for women's and men's clothing, shoes, boots, purses, accessories, jewelry, makeup and even items for the home. You can also list and sell your own items as well!

Shop my "closet" on Poshmark. My username is changeroo. Join with code CHANGEROO to receive a $15 credit!

*Any questions regarding how Poshmark works need to be addressed to Poshmark directly (FAQ section and customer service).

** (the website) will continue to run as usual.

 Happy shopping! 


15 juillet, 2019


Changeroo est maintenant aussi sur Poshmark Canada!

Poshmark est une application d'achat et de vente que vous pouvez facilement trouver sur l'App Store (Apple ou Google Play). 

Vous y trouverez des articles non vendus sur ce site ( Magasinez pour des vêtements pour femmes et hommes, des chaussures, des bottes, des sacs à main, des accessoires, des bijoux, du maquillage et même des articles pour la maison. Vous pouvez également publier et vendre vos propres articles!

Magasinez mon "placard" sur Poshmark. Mon nom d'utilisateur est changeroo. Inscrivez-vous avec le code CHANGEROO pour recevoir un crédit de 15 $!

* Toutes les questions concernant le fonctionnement de Poshmark doivent être adressées directement à Poshmark (section FAQ et service clientèle).

*Veuillez notez que le app Poshmark est uniquement en anglais.

*** (le site Web) continuera de fonctionner comme d'habitude.

Bon magasinage!

Canada's Top 10 Most Remarkable Small Businesses - Globe and Mail

Canada's 10 Most Remarkable Small Businesses

The Globe and Mail

Published Friday, Sep. 12 2014, 7:44 AM EDT

In early September, The Globe and Mail's Report on Small Business asked readers to nominate their favourite small businesses for our inaugural #remarkablebiz contest. We received over 120 nominations, not to mention hundreds of retweets. Following the initial nomination stage, we posted 65 semi-finalists to our Pinterest board and the community was given the opportunity to vote through Pins, likes and comments. We took your votes into consider when preparing the top-ten list.



Elevator pitch: Founded in Montreal in April 2014, is an online store for used, like-new children’s clothing that is quickly becoming popular with parents, fashionistas, frugal shoppers, as well as ethically and environmentally conscious consumers. We provide high quality, top name brand clothing at low prices as an alternative to buying cheaply made “fast-fashion”. We sell our clothing at 75 per cent off the new ticket price and offer store credits in exchange for pre-loved children’s clothing in perfect condition. Items that do not meet the stipulated quality standards are donated to charity.

Secret sauce: Closets don’t grow – kids do. Every parent must contend with storing many boxes of outgrown children’s clothing, either to be passed on or thrown out. Recognizing this to be a common problem for parents, Changeroo offers an uncommon solution. Changeroo accepts clothing in like-new condition in exchange for store credits to shop for a new wardrobe. provides a no-risk online shopping experience, as well as fast, friendly and helpful customer service. It’s also a fun, thrill-of-the-hunt shopping experience, as new items are added daily.

Culture: is run and operated solely by its owner, Liane Guimond. Everything from website management, content, photography, social media, advertising, sorting, buying, and customer service is handled personally by Guimond.

Challenge: Advertising on a small budget. Getting the word out and drawing customers to the store on a dime has been difficult. So far, social media has been the most successful means of doing this. Social media has taken the “word of mouth” approach to great levels. Customers trust referrals from friends and family more than what they read in advertising, so it’s important to make a great impression and stay visible in social media platforms. It’s been vital to get a lot of “likes” and “shares” online.

Advice: Hold back on advertising spending initially. Don’t pay a considerable amount on advertising until you have worked out the essential details of how you will run your business. After opening your business, you may decide to approach certain operations differently, put particular business policies in place, or even just change the look of your website. You only have one chance to make a good first impression, so make it count. It’s best to open “soft” and work out any bugs before you spend a large amount of money on advertising.


*Find the full article on the Globe and Mail website here: featured on

Stay-At-Home Mom Turns Pre-Loved Clothing Into Business Win

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Small kids grow out of their clothes in what feels like about 5 seconds. In the USA, the average family will spend $340 to $1,030 annually on clothing per child. Combine rising clothing prices with increasingly busy lives, and the last thing parents want to do is take small kids on a shopping trip. As a mother of three young children, Montreal-based entrepreneur, Liane Guimond, decided she wasn’t gonna take it anymore. So in April 2014, she created Changeroo, an online thrift shop for like-new kids clothing at a fraction of the price.

As a stay-at-home mother of three kids, my hopes for returning to the workforce were quickly dashed when I realized that my children still needed me to be home. Since working from home was the only option,  I used my own experience as a parent as a source business inspiration and created my own job. Since children grow like weeds, I was constantly sorting through clothing to see what could be passed on, and shopping for replacements. I began to really appreciate and enjoy shopping at thrift stores, and decided I would start my own online thrift shop, saving people money, time, and the hassle of trying to shop with children. It also offers a fun, thrill-of-the-hunt shopping experience, as new items are added daily. is an online store for used, like-new children’s clothing that is quickly becoming popular with parents, fashionistas, frugal shoppers, as well as ethically and environmentally-conscious consumers. We provide high quality, brand name kids clothing at low prices as an alternative to buying poorly made “fast-fashion”. We sell our clothing at 75 % off the new ticket price and offer store credits in exchange for pre-loved children’s clothing in perfect condition. Items that do not meet the stipulated quality standards are donated to charity. Changeroo offers fast, free shipping on orders over $40.


Being featured in the Globe and Mail ‘Canada’s 10 Most Remarkable Small Businesses’ contest has been a highlight. Otherwise, Changeroo has many repeat customers, and this has been a great measure of customer satisfaction and success!

- See more at: Featured on

Globe and Mail unveils “Canada’s 10 most remarkable small businesses”

Last month the Globe and Mail went on a mission to find “most remarkable small and medium-sized businesses” in Canada. The qualifications were minimal, only that the company needed to have less than less than 500 employees and be working on “a cool product or an extraordinary culture that sets the company apart.”

After receiving 120 nominations across Canada from various sectors, the group was cut down to a respectable 65 semi-finalists and proudly displayed on its Pinterest account. Today, this list was cut down further and the Globe officially unveiled “Canada’s 10 most remarkable small businesses.”

Here are each of the top 10 companies, along with their Elevator pitch, Secret sauce, culture, challenge and advice.

– Halifax-based digital media company Skyline studio
– Kingston, Ontario’s Purlin’ J’s Roving Yarn Company
– Halifax-based eOLIO
– Calgary magazine UPPERCASE
– Montreal’s online store Changeroo
– Guelph’s is Canada’s online destination for health, beauty, home and baby products
– Halifax-based Small Jobs plumbing is a plumbing comapny
William Tell Family Estate sells fresh fruit locally
Trace Associates is a environmental science and consulting company based in Calgary

Source: Globe

Changeroo Featured in Montreal Families Magazine!

Changeroo gives new meaning to the old switcheroo

What do you get when you combine name brands, low prices, environmental awareness and the perils of fast fashion? You get Changeroo.

Mom of three, Liane Guimond, started the business in April as a way to help parents save money on kids’ clothing, Changeroo is an online store offering a variety of upscale, quality brands for a third of their retail price.

“Kids grow out of their clothing very quickly,” Guimond explains, “and it’s very costly. Sometimes you might even have something you think will fit next season, but the kids have outgrown it. Some (clothes) haven’t even been worn.”

Guimond’s store is stocked exclusively by donations. Changeroo sends free bags for donors to ship the clothing they no longer use (shipping is free). Guimond then sifts through the  donated clothes for ones that fit Changeroo’s criteria: no rips, tears or frayed edges; no bad smells; no missing buttons or broken zippers.

“(We carry) quality brands,” Guimond says, like Tommy Hilfiger, Baby Guess, Nautica and Gap. “I don’t take the lower-quality brands that people could buy dirt cheap anyway.”

Those who send in donated clothes are rewarded with online credits. - “If you send in enough stuff, you can end up getting a whole new wardrobe without paying for it,” she says.

But it isn’t only about looking good; it’s about doing good, too.

“There’s an ethical cost to fast fashion,” Guimond says. “The whole sweatshop thing is a bad scene. Then there’s the eco waste of producing the clothes: the water used, the dyes that are going into the water, and the transportation costs to ship clothing from overseas.

“This has already been done with the clothes I’m selling,” she says, “and the process doesn’t needlessly repeat itself.”

Changeroo also has a maternity wear section which Guimond hopes to expand soon.

To shop online or to order a donation bag, visit

Canada's Tooth Fairy Rates

Survey reveals Tooth Fairy’s going rates across Canada

Lifestyle and Special Projects Reporter  Global News
Some kids are raking in the profits from their baby teeth. Here's a closer look at the Tooth Fairy's average payouts.

TORONTO — The Tooth Fairy ‘revealed’ this week (through a Visa Canada survey) what the going rate is for a baby tooth left under a pillow.

The national average is $3.44 per lost tooth, which comes out to $68.80 for the piggy bank from a full set of 20 little pearly whites. That’s a 23 per cent increase over the Tooth Fairy’s payout last year. But she seems to be more generous in some provinces than others. While Alberta is known as the “have” province, it’s youngsters in Quebec who cash in the most. They rake in just over $4 per tooth, on average.

Kids on both coasts receive less than the national average, as do Ontarians. They get $2.95.

A few lucky canucks (five per cent) will receive more than $20 per tooth. Thirty-per cent can expect a toonie, while 12 per cent will receive less than a loonie.

Overall, though, the Tooth Fairy pays more in Canada than in the States, where the average rate has dropped six per cent since last year to an average of $2.19 a tooth.

“The Tooth Fairy is paying a premium for Canadian baby teeth, which gives parents a great chance to start a conversation about money with their kids,” said Carla Hindman, Visa Canada’s director of financial education.

In addition to a Tooth Fairy calculator, Visa Canada has also created a Tooth Fairy app with a “Tooth Booth” for toothless grins as well as an option for kids to receive an email from the Tooth Fairy herself.

Washing Label Instructions Decoded! / Instructions de lavage décodés!